Rooted in research.
Crafted to connect.
I’m a Brooklyn-based writer and project manager with over eight years of experience, blending strategic storytelling and data-driven insights to craft compelling content and brand messaging.
KEY SKILLS
Management
I oversee end-to-end project execution, ensuring efficient workflows, timely deliverables, and cross-functional alignment to drive successful outcomes across digital, research, and design initiatives.
Copywriting
I generate impactful copy tailored to a brand’s voice and tone. I couch that copy in compelling narratives that clearly convey purpose and value.
Strategy
I develop research-based content strategies that structure storytelling, optimize user experience, and enhance brand cohesion across digital and social channels.
FEATURED WORK
Didriks E-Commerce and Operations Optimization
Optimizing operations and e-commerce for an independent homewares retailer.
E-Commerce Management, Operations Optimization
A Content Strategy for Interwoven Design
A content strategy for a wearable technology design studio.
Content Strategy, Copywriting
A New Voice for Studio Vuono
Web and social media copy that captures a designer’s voice.
Brand Copywriting, Content Strategy
PlayStation: UX for New Users
UX writing to enhance PlayStation’s onboarding flow for new users.
UX Writing, Copy Auditing
Mother Map
A reflective self-assessment activity for postpartum women.
User Research, Product Development
